Very Common mistakes in SEO

Are you waiting for ‘Google’s spiders’ to crawl your website? Does your website rank No. 1 for keywords you just stuffed. Has Google filled out your enquiry form on your website lately? Nope.

So why do so many vertical heads focus more on what Google will do than on what visitor is already missing?

It’s my personal choice that I make every effort to understand what visitor needs than knowing what Google will need to list you up on 1st page. For some companies, it’s going to take time to understand that No. 1 SEO Strategy players or agencies focus more on what visitor actually loves to search. We have a core belief that understanding Google seems to be easier as its tutorials are easily available on the internet. And then we start stuffing keywords, the backlinks, the inbound & outbound and more others…But manipulation of Google is temporary, so why not understand your audience instead.

When potential customers search on Google they usually find your competitors. Means it’s simple that our competitors are more customer-centric than you. They are more focused with my CCR approach ensuring Comprehensive, Collaborative and Responsiveness towards customers. Now for some SEO means being #1 as a top priority, but frankly, for me, SEO means that getting ROI on your SEO strategy. So anyone who fails to understand this fails to get business on the internet despite appearing as No. 1 in Google.

I am constantly learning that fact to grip or bridge the gap between the “attention of audiences” with the presence over the “SERPs”. Some Marketers have to realise to the fact that Google is getter smarter but Audience is getting smartest. Yet, we are investing more time in understanding the zoo animals of google like Penguins, Pandas, hummingbirds, pigeons… Maybe that’s what you like the most, and that’s okay. But if anybody is convinced to my thoughts you can read on further to know more.

So, let’s concentrate on a few important points that help your SEO to be more productive and measurable.


Mostly everything is for the customer and begins with the customer. If you don’t understand your audience, how can you give them the experience they want? We need to focus on identifying the audience that matches your brand and most likely who can fall for your content.


It is vital to understand the audience behaviours. Moreover, it is more important to register his activity within your site so that it’s easy for you to understand this experience while flowing through our sales funnel. It is also vital to the fact that the source of the audience or CTR of the audience is directive from which mediums.


After having a thorough understanding of audience and his experience, it’s the time to hit on CCR Strategy to address top of mind questions your audience is asking, building out corresponding strategies to provide valuable answers. From quality content to pull marketing, we then ensure that your audience finds you.


Knowing which strategies to implement to execute SEO in favour of CCR, taking challenges, priorities and industry trends into account. We must never forget the company’s mission because your strategies must be in-line to the same. We must never relax when CCR is in place. Our consistent efforts on optimising content, social influence and authority drive in traffic by reaching your audience at ground level.


We should always be responsible want to be held accountable for the success metrics that your boss holds you accountable to. After all, we’re in this together. We must consider this strategy successful if these top implementations are practised consistently and creatively by all.

To know more about SEO and CCR Strategy that drive SEO, write to me at communications@enroutedigital.in


  • November 19, 2018


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  • December 4, 2018


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